Press Releases

Creme of Nature Shows Love to Beauty Bloggers in National Advertising Campaign

Posted: Monday April 26, 2010 • Category: Uncategorized

Love is in the air as Creme of Nature™, leader in ethnic hair and skin care, shines a spotlight on some of the most influential beauty bloggers as part of its new advertising campaign. The “I Love Creme of Nature” campaign is being featured in national magazines and on the Interwebs. The brand announced today that “I Love Creme of Nature” is expanding into the social media world and will be featured on its platforms while showcasing five beauty blogger “brand fans.”

The beauty bloggers that have been selected to be featured in the inaugural print ads are: Patrice of Afrobella, Sunshyne of Hairlicious, Renee of Cutie Booty Cakes, Leila of BGLH Online and Nadege of Relaxed Hair Health.

Additional bloggers to be featured on the Creme of Nature Facebook fan page (http://bit.ly/a3QHld) are Kitiya of Mischo Beauty, Amber of Brown Beauty Bombshell, LaKish of Blaq Vixen Beauty, Felicia of This That Beauty and Marcia Cole of Ambermag.com. These five ladies will share the spotlight with the original bloggers on the Creme of Nature Facebook fan page this spring.

“At a time when cosmetic companies pay celebrities, celebrity makeup artists, and hairstylists big bucks to be on their payroll and endorse their products, Creme of Nature has recognized that bloggers have been speaking to their readers,” said Patrice founder and blogger of Afrobella. ”Our readers are their consumers, so it makes sense.”

This is the first of a four-part ad campaign to run throughout the year. Print advertisements will highlight beauty bloggers, consumers and stylists who have “fallen in love” with the brand. The new faces of Creme of Nature will appear in spring issues of Upscale, Essence and Hype Hair and be accompanied by a personal testimony telling why they love Creme of Nature.

“It’s really all about sharing authentic testimonials on Creme of Nature products from beauty experts, consumers and professional stylists,” says Shawn Tollerson, VP Marketing Colomer USA. "This new campaign allows for everyone’s voice to be heard and the beauty bloggers have credibility and a following that we recognize and respect."

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