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Creme of Nature Shows Love to Beauty Bloggers in National Advertising Campaign
Posted: Monday April 26, 2010 • Category: Uncategorized
Love is in the air as Creme of Nature™, leader in ethnic hair and skin care, shines a spotlight on some of the most influential beauty bloggers as part of its new advertising campaign. The “I Love Creme of Nature” campaign is being featured in national magazines and on the Interwebs. The brand announced today that “I Love Creme of Nature” is expanding into the social media world and will be featured on its platforms while showcasing five beauty blogger “brand fans.”
The beauty bloggers that have been selected to be featured in the inaugural print ads are: Patrice of Afrobella, Sunshyne of Hairlicious, Renee of Cutie Booty Cakes, Leila of BGLH Online and Nadege of Relaxed Hair Health.
Additional bloggers to be featured on the Creme of Nature Facebook fan page (http://bit.ly/a3QHld) are Kitiya of Mischo Beauty, Amber of Brown Beauty Bombshell, LaKish of Blaq Vixen Beauty, Felicia of This That Beauty and Marcia Cole of Ambermag.com. These five ladies will share the spotlight with the original bloggers on the Creme of Nature Facebook fan page this spring.
“At a time when cosmetic companies pay celebrities, celebrity makeup artists, and hairstylists big bucks to be on their payroll and endorse their products, Creme of Nature has recognized that bloggers have been speaking to their readers,” said Patrice founder and blogger of Afrobella. ”Our readers are their consumers, so it makes sense.”
This is the first of a four-part ad campaign to run throughout the year. Print advertisements will highlight beauty bloggers, consumers and stylists who have “fallen in love” with the brand. The new faces of Creme of Nature will appear in spring issues of Upscale, Essence and Hype Hair and be accompanied by a personal testimony telling why they love Creme of Nature.
“It’s really all about sharing authentic testimonials on Creme of Nature products from beauty experts, consumers and professional stylists,” says Shawn Tollerson, VP Marketing Colomer USA. "This new campaign allows for everyone’s voice to be heard and the beauty bloggers have credibility and a following that we recognize and respect."
Back To TopCreme of Nature Introduces Body Lotion in time for Winter
Posted: Tuesday April 13, 2010 • Category: Uncategorized
Leading hair care brand creates hydrating lotions in three unique scents
Creme of Nature® has developed another line of unique moisture-enriched products to help keep women looking good – Creme of Nature Nourishing Body Lotion. In addition to a roster of proven shampoos, conditioners, relaxers, and hair color, the brand's new body lotions deeply moisturize and are available in three invigorating scents.
"Creme of Nature is a long-standing, 'living' brand that speaks to more than just hair care," said Anthony Standifer, brand manager, Creme of Nature Retail. "Our customers have distinct needs and the new lotions are great for addressing those needs. Like our hair care line, the ingredients in the lotion prove to nourish and help restore skin."
The collection is formulated with natural ingredients that deliver ultimate moisture, which is important for African-American women. The lotions are available in the following scents:
- African Violet and Chamomile act as protective emollients to soothe, calm and soften skin.
- Olive Oil and Lemon Zest protect and revitalize dull skin, giving it an all-over moisture enriched glow.
- Sweet Mandarin and Lemongrass heal and help rejuvenate skin.
Creme of Nature is best known for featuring natural ingredients in its hair care products. The natural ingredients in the lotions are essential to hydrating the special needs of ethnic skin. The lotion comes at a time when natural ingredients are being sought after and requested by consumers. "We've asked consumers about the types of products they expect from our brand, so skin care is a natural transition," said Standifer.
Creme of Nature Nourishing Body Lotion will be available in beauty and barber supply stores in January 2010. For more information about Creme of Nature, please visit www.cremeofnature.com
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