Press Releases

All Infused with Certified Organic Argan Oil from Morocco for Remarkable Shine and Intense Moisture

Posted: Tuesday April 26, 2011 • Category: Uncategorized

Creme of Nature® continues to shine, expanding its innovative line of products with Certified Organic Argan Oil from Morocco with five new remarkable shine products including the Creme of Nature with Argan Oil Treatment, Moist ure & Shine Shampoo, Intensive Conditioning Treatment, Strength & Shine Leave-In Conditioner and Oil Moisturizer. Creme of Nature is the first to bring Argan Oil, the “liquid gold” of Morocco, to retail shelves, making it the first affordable and complete line for ethnic hair.

“We constantly listen and learn from our customers, and we heard a resounding call for more Certified Organic Argan Oil products at an affordable price that would add shine and hydration to their hair, “ said Teneya Gholston, Marketing Manager for Creme of Nature. “ The expansion of the Creme of Nature Argan Oil line is jam-packed with products that we believe will help our customers achieve the healthy, shiny, hydrated and well-conditioned hair they crave.”

Headlining for the Argan Oil line expansion is the nutrient-rich Oil Treatment (3 oz). Likely the most affordable of its kind, this high-quality, certified organic Argan Oil treatment is comparable to the more expensive versions on the market; yet,  it appears at the suggested retail price of only $8.99 at mass retailers.   This precious, alcohol-free oil maximizes hair strength and provides intense conditioning.  It protects against breakage and repairs dry, damaged hair.  It absorbs instantly for long-lasting shine without an oil residue, while smoothing over the cuticle layer to reduce frizz, leaving hair silky soft.

Perhaps one of the most anticipated products in the line is the restorative Moisture & Shine Shampoo (12 oz, $5.29) which brings back the traditional classic sulfate-free Creme of Nature shampoo formula and enhances it with Argan Oil for super hydration and conditioning.  This classic shampoo with a new twist restores moisture and delivers intense shine while it gently cleanses the hair.  The non-stripping formula will revitalize and strengthen thirsty hair while it detangles and leaves hair soft and manageable. It’s a return to what has made Creme of Nature a consumer favorite for years.

The other item in the line that comes highly requested by Creme of Nature customers is the breakage-preventative Intensive Conditioning Treatment ($5.29) which debuted in a packet.  Now, by popular demand, the ultra-rich, deep moisturizing treatment can be purchased in a 12 oz. bottle. 

Other product line additions include the following:

Strength & Shine Leave-In Conditioner (8.45 oz, $5.29) is a unique two-phase formula that combines Argan Oil liquid shine and a strengthening protein complex that improves hair strength. Shake it up to activate the product, and watch the protein complex combine with Argan Oil to protect against damage and add luminous shine and moisture. 

The Oil Moisturizer (8.45 oz, $5.29) is an oil-rich formula, enhanced with Argan Oil that restores moisture, nourishes deep, protects against the effects of heat styling and strengthens damaged hair.  It gives long-lasting softness and shine brilliance.

Offers advanced straightening performance and remarkable shine

Posted: Tuesday April 26, 2011 • Category: Uncategorized

Creme of Nature® today announced that the Creme of Nature with Argan Oil No-Lye Relaxer has been added to the lineup of the brand’s new line of Argan Oil hair care products. Available at mass retailers and beauty supply stores in the U.S. in October, this is an innovative relaxer system infused with nutrient-rich, Certified Organic Argan Oil from Morocco with advanced straightening performance. It will join the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer. It is the latest addition to the mega brand’s existing family of shampoos, conditioners and treatments with Certified Organic Ingredients.

“The Creme of Nature with Argan Oil Relaxer incorporates the healing, moisturizing and conditioning properties of Argan Oil to offer a relaxer to consumers that is one-of-a-kind yet affordable,” said Colomer USA Multicultural Vice President of Marketing Shawn Tollerson. “We have received a great response from consumers with the launch of the Argan Oil shine hair care products. So now, women who relax their hair can enjoy the benefits of Argan Oil during this process, from start to finish.”

Packaged in new, Moroccan-themed kits, the Creme of Nature with Argan Oil Relaxer will be available in regular and super strengths to meet the needs of varying hair textures. With an advanced formula, the relaxer is designed to help consumers achieve the shiny, silky straight hair they desire.

“Argan Oil is rich in Vitamin E, Omega-6 and essential fatty acids, and antioxidants to give it great restorative properties,” said Dr. Fran Cook-Bolden, Creme of Nature dermatologist. “These benefits address many of the concerns people have about relaxers, so I’m excited to see it added to Creme of Nature relaxers. When used correctly, relaxers can yield beautiful results.”

The relaxer’s creamy emollient formula is easy to mix and apply, and the kit includes the Creme of Nature with Argan Oil Intensive Conditioning Treatment and the Creme of Nature with Argan Oil Gloss & Shine Polisher, making it a complete hair care regimen. In addition to these two products, the kit will also include a neutralizing shampoo and step-by-step directions for application.

Dr. Fran Cook-Bolden to offer hair care tips and information for consumers

Posted: Tuesday April 26, 2011 • Category: Uncategorized

Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced a formal partnership with New York dermatologist, author, sought-after speaker and lecturer, Dr. Fran Cook-Bolden, as the brand’s primary spokesperson. With more than 20 years of hair and skin-care expertise, Dr. Cook-Bolden is a spokesperson for the brand, offering insights to media and consumers. Creme of Nature offers a complete line of shampoos, conditioners, relaxers, hair color and, recently, shine and moisture styling products for professionals and consumers. All are infused with Certified Organic Ingredients including Argan Oil from Morocco.

“As a long-time fan of Creme of Nature, having used the products since I was a child, I am excited about this partnership,” said Dr. Cook-Bolden. “I see patients everyday who want to know how to prevent hair breakage and promote hair growth. For those without critical issues, the journey begins with the right hair care regimen and products. A great place to start is with Creme of Nature because the brand offers Certified Organic Ingredients and, now, Argan Oil from Morocco for achieving healthy beautiful hair.”

The author of Beautiful Skin of Color - A Comprehensive Guide to Asian, Olive, and Dark Skin, Dr. Cook-Bolden is the director of Skin Specialty Group and the Ethnic Skin Specialty Group in New York City, where she treats patients with a variety of hair and skincare issues. She helped found the Skin of Color Center with a team of respected dermatologists and cosmetic physicians and is considered a leading researcher in the treatment of ethnic skin, lasers, cosmetic dermatology and medical dermatology. Dr. Cook-Bolden is on the board of directors of the Women’s Dermatologic Society and is a member of the American Academy of Dermatology and American Society of Dermatologic Surgery, among others. She has been a guest on numerous national radio and television shows to address industry issues and trends and has been featured in many national print publications.

“We are honored to have Dr. Cook-Bolden as a member of the Creme of Nature family to be a resource for consumers and media who are looking for answers and insight from our brand about the issues that concern women most,” said Shawn Tollerson, VP of Multicultural Marketing for Creme of Nature. “Whether through a chat on Facebook, a briefing with media or blog posts and other brand-sponsored activities, we are committed to providing information for customers who want to achieve healthy and well-maintained hair. We’ve partnered with Dr. Cook-Bolden, a trusted dermatological expert, to help us do just that.”

Dr. Cook-Bolden recently participated in a briefing session to help announce the expansion of Creme of Nature’s innovative line of products with Certified Organic Argan Oil from Morocco. Five new shine and moisture products have been added and include the Creme of Nature with Argan Oil Treatment, Moisture & Shine Shampoo, Intensive Conditioning Treatment, Strength & Shine Leave-In Conditioner and Oil Moisturizer that all offer remarkable shine and moisture to address issues from split ends, hair and scalp dryness and damage. The brand is the first to bring Argan Oil, the “liquid gold” of Morocco, to retail shelves, making it the first affordable and complete line for ethnic hair.

Nine Out of Ten Users Say They Prefer the New Scent

Posted: Tuesday April 26, 2011 • Category: Uncategorized

Creme of Nature® shampoos and conditioners have a new fragrance that nine out of ten users say they prefer. Fresh floral and citrus notes are now a part of the brand’s shampoo and conditioning experience and each is still infused with Certified Organic Ingredients, which are key to the moisture-rich and conditioning formula on which customers have come to rely. 

The fragrance extends into the complete line of nourishing shampoos and conditioners for consumers at retail outlets and professionals at beauty and barber supply stores. The products are available in stores now.
 
“It was definitely time to marry the benefits of our Creme of Nature Certified Organic Ingredient formulas with the experience of a fresh, intoxicating natural fragrance to enhance the consumer experience,” said Shawn Tollerson, VP of Marketing, Colomer USA Multicultural. “Both consumers and salon professionals agree that this new fragrance takes the shampoo and conditioning experience to an enjoyable new level.”

With this announcement, the brand is offering solutions to address common hair care problems while emphasizing the benefits of its shampoos and conditioners. For example, the Certified Organic Kiwi & Citrus Ultra Moisturizing Shampoo is good for gently cleansing and detangling dry and brittle hair. The Kiwi fruit complements the citrus by infusing hair with nutrients to make hair hydrated and soft.

Leading Ethnic Hair Care Brand offers five new Argan Oil products for luminous shine

Posted: Tuesday April 26, 2011 • Category: Uncategorized

Creme of Nature® and Morocco have something in common – Argan Oil. One of the most loved, long-standing and reliable brands in ethnic hair care today announced that it is bringing the hydrating and shine-intense “liquid gold” to retail shelves, making it the first complete line for multicultural hair. Creme of Nature Argan Oil, an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil from Morocco. The new products represent the brand’s foray into styling and finishing products. The line will be available at mass retailers and in beauty supply stores nationwide this month.

With an exotic new fragrance and vibrant Moroccan-themed packaging, the five products combine the healing properties of Argan Oil with advanced formulas that give unparalleled performance. The line consists of the Creme of Nature Argan Oil Intensive Conditioning Treatment Pack that strengthens, deeply infuses moisture, and prevents hair breakage; Creme of Nature Argan Oil Gloss & Shine Polisher to instantly impart radiant shine, seal in moisture, control frizz and leave hair silky smooth; Creme of Nature Argan Oil Foaming Wrap, a unique shine-enhancing foam that nourishes hair, and provides long-lasting hold while giving it a soft, silky feel; Creme of Nature Argan Oil Gloss & Shine Mist, a weightless mist that instantly shines, conditions and controls frizz and flyaways; and Creme of Nature Argan Oil Replenishing Sheen Spray, a high-gloss sheen with advanced moisturizing properties and a light-weight, soft finish.

“Creme of Nature with Argan Oil was developed to enhance our existing portfolio of hair care and hair color products for professionals and consumers,” said Shawn Tollerson, VP of Marketing, Colomer USA Multicultural. “We are elevating the ethnic hair care industry by bringing Argan Oil, a high-quality, but typically expensive product to consumers at a price point comparable to our other products.”

Argan Oil is rich in Vitamin E, Omega-6, essential fatty acids, and antioxidants and has great restorative properties. It is excellent for adding intense shine, hydrating, and conditioning, making it one of the hottest ingredients in the beauty industry. Argan Oil offers radiant shine, instant absorption, rapid nourishment and intense hydration. But, until now, only professional stylists have had access to the in-demand hair maintenance and styling aide. 

“Creme of Nature with Argan Oil joins our family of high performance products with Certified Organic Ingredients that help multicultural women achieve the healthy looks they desire, complete with moisture and remarkable shine,” said Teneya Gholston, Creme of Nature brand manager and licensed cosmetologist. “Each product provides radiant shine and intense hydration to women with all hair types and issues – from damaged to chemically-treated to natural or excessively-curly.”

Creme of Nature is Taking Shine to the Next Level with New Relaxer with Argan Oil

Posted: Tuesday September 21, 2010 • Category: Uncategorized

Creme of Nature® today announced that the Creme of Nature with Argan Oil No-Lye Relaxer has been added to the lineup of the brand's new line of Argan Oil hair care products. Available at mass retailers and beauty supply stores nationwide in October, this is an innovative relaxer system infused with nutrient-rich, Certified Organic Argan Oil from Morocco with advanced straightening performance. It will join the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer. It is the latest addition to the mega brand's existing family of shampoos, conditioners and treatments with Certified Organic Ingredients.

"The Creme of Nature with Argan Oil Relaxer incorporates the healing, moisturizing and conditioning properties of Argan Oil to offer a relaxer to consumers that is one-of-a-kind yet affordable," said Colomer USA Multicultural Vice President of Marketing Shawn Tollerson. "We have received a great response from consumers with the launch of the Argan Oil shine hair care products. So now, women who relax their hair can enjoy the benefits of Argan Oil during this process, from start to finish."

Packaged in new, Moroccan-themed kits, the Creme of Nature with Argan Oil Relaxer will be available in regular and super strengths to meet the needs of varying hair textures. With an advanced formula, the relaxer is designed to help consumers achieve the shiny, silky straight hair they desire.

"Argan Oil is rich in Vitamin E, Omega-6 and essential fatty acids, and antioxidants to give it great restorative properties," said Dr. Fran Cook-Bolden, Creme of Nature dermatologist. "These benefits address many of the concerns people have about relaxers, so I'm excited to see it added to Creme of Nature relaxers. When used correctly, relaxers can yield beautiful results."

The relaxer's creamy emollient formula is easy to mix and apply, and the kit includes the Creme of Nature with Argan Oil Intensive Conditioning Treatment and the Creme of Nature with Argan Oil Gloss & Shine Polisher, making it a complete hair care regimen. In addition to these two products, the kit will also include a neutralizing shampoo and step-by-step directions for application.

For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).

Creme of Nature Introduces New Product Line Infused with Argan Oil for Exotic Shine

Posted: Tuesday July 27, 2010 • Category: Uncategorized

Creme of Nature®, one of the most loved, long-standing and reliable brands in ethnic hair care, today announced that it is bringing Argan Oil – the hydrating and shine-intense "liquid gold" of Morocco – to retail shelves. This will be the first line of products with Argan Oil for multicultural hair available in mass retail. Creme of Nature with Argan Oil is an innovative line of five, moisture-enriched shine products infused with Certified Organic Argan Oil. The new products represent the brand's foray into styling and finishing products. In addition to mass retailers, the line will be available at beauty supply stores nationwide this month.

With an exotic new fragrance and vibrant Moroccan-themed packaging, the products combine the healing properties of Argan Oil with advanced formulas that give unparalleled performance. The line consists of the Creme of Nature Argan Oil Intensive Conditioning Treatment Pack that strengthens, deeply infuses moisture, and prevents hair breakage; Creme of Nature Argan Oil Gloss & Shine Polisher to instantly impart radiant shine, seal in moisture, control frizz and leave hair silky smooth; Creme of Nature Argan Oil Foaming Wrap, a unique shine-enhancing foam that nourishes hair, and provides long-lasting hold while giving it a soft, silky feel; Creme of Nature Argan Oil Gloss & Shine Mist, a weightless mist that instantly shines, conditions and controls frizz and flyaways and Creme of Nature Argan Oil Replenishing Sheen Spray, a high-gloss sheen with advanced moisturizing properties and a light-weight, soft finish.

"We are very excited to bring Creme of Nature with Argan Oil with its shine and nutrient rich benefits to the multicultural marketplace," said Shawn Tollerson, vice president of marketing, Colomer USA Multicultural. "Finally, this new line offers Argan Oil which is typically found in prestige products to the masses at an affordable price."

Argan Oil is rich in Vitamin E, Omega-6, essential fatty acids, and antioxidants and has great restorative properties. It is excellent for adding intense shine, hydrating, and conditioning, making it one of the hottest ingredients in the beauty industry. Argan Oil offers radiant shine, instant absorption and rapid nourishment. But, until now, only professional stylists have had access to products with Argan Oil.

"Creme of Nature with Argan Oil joins our family of high performance products with Certified Organic Ingredients that help multicultural women achieve the healthy looks they desire, complete with moisture and remarkable shine," said Teneya Gholston, Creme of Nature brand manager and licensed cosmetologist. "Each product provides radiant shine and intense hydration to women with all hair types and issues – from damaged to chemically-treated to natural or excessively-curly."

Creme of Nature Shows Love to Beauty Bloggers in National Advertising Campaign

Posted: Monday April 26, 2010 • Category: Uncategorized

Love is in the air as Creme of Nature™, leader in ethnic hair and skin care, shines a spotlight on some of the most influential beauty bloggers as part of its new advertising campaign. The “I Love Creme of Nature” campaign is being featured in national magazines and on the Interwebs. The brand announced today that “I Love Creme of Nature” is expanding into the social media world and will be featured on its platforms while showcasing five beauty blogger “brand fans.”

The beauty bloggers that have been selected to be featured in the inaugural print ads are: Patrice of Afrobella, Sunshyne of Hairlicious, Renee of Cutie Booty Cakes, Leila of BGLH Online and Nadege of Relaxed Hair Health.

Additional bloggers to be featured on the Creme of Nature Facebook fan page (http://bit.ly/a3QHld) are Kitiya of Mischo Beauty, Amber of Brown Beauty Bombshell, LaKish of Blaq Vixen Beauty, Felicia of This That Beauty and Marcia Cole of Ambermag.com. These five ladies will share the spotlight with the original bloggers on the Creme of Nature Facebook fan page this spring.

“At a time when cosmetic companies pay celebrities, celebrity makeup artists, and hairstylists big bucks to be on their payroll and endorse their products, Creme of Nature has recognized that bloggers have been speaking to their readers,” said Patrice founder and blogger of Afrobella. ”Our readers are their consumers, so it makes sense.”

This is the first of a four-part ad campaign to run throughout the year. Print advertisements will highlight beauty bloggers, consumers and stylists who have “fallen in love” with the brand. The new faces of Creme of Nature will appear in spring issues of Upscale, Essence and Hype Hair and be accompanied by a personal testimony telling why they love Creme of Nature.

“It’s really all about sharing authentic testimonials on Creme of Nature products from beauty experts, consumers and professional stylists,” says Shawn Tollerson, VP Marketing Colomer USA. "This new campaign allows for everyone’s voice to be heard and the beauty bloggers have credibility and a following that we recognize and respect."

Creme of Nature Introduces Body Lotion in time for Winter

Posted: Tuesday April 13, 2010 • Category: Uncategorized

Leading hair care brand creates hydrating lotions in three unique scents

Creme of Nature® has developed another line of unique moisture-enriched products to help keep women looking good – Creme of Nature Nourishing Body Lotion. In addition to a roster of proven shampoos, conditioners, relaxers, and hair color, the brand's new body lotions deeply moisturize and are available in three invigorating scents.

"Creme of Nature is a long-standing, 'living' brand that speaks to more than just hair care," said Anthony Standifer, brand manager, Creme of Nature Retail. "Our customers have distinct needs and the new lotions are great for addressing those needs. Like our hair care line, the ingredients in the lotion prove to nourish and help restore skin."

The collection is formulated with natural ingredients that deliver ultimate moisture, which is important for African-American women. The lotions are available in the following scents:

• African Violet and Chamomile act as protective emollients to soothe, calm and soften skin.
• Olive Oil and Lemon Zest protect and revitalize dull skin, giving it an all-over moisture enriched glow.
• Sweet Mandarin and Lemongrass heal and help rejuvenate skin. 

Creme of Nature is best known for featuring natural ingredients in its hair care products. The natural ingredients in the lotions are essential to hydrating the special needs of ethnic skin. The lotion comes at a time when natural ingredients are being sought after and requested by consumers.  "We've asked consumers about the types of products they expect from our brand, so skin care is a natural transition," said Standifer.

Creme of Nature Nourishing Body Lotion will be available in beauty and barber supply stores in January 2010. For more information about Creme of Nature, please visit www.cremeofnature.com